Posts tagged softwear
Microsoft bring out a T-Shirt (SoftWear)
Dec 8th
DOS T-Shirt
Microsoft is going from marketing computer programs to making clothes, with a new line of graphic tees dubbed “Softwear by Microsoft.”
“Softwear,” instead of software. Get it?
t’s no surprise that Crispin Porter & Bogusky — the agency Microsoft is relying on to make it cool — had a hand in the line of urban geek shirts expected to hit select stores on Dec. 15. Crispin conceived of the collection, the branding and many of the designs, as well as all the marketing materials, an agency representative said.
